The shrinky local tabloid has experienced knee-buckling drops in circulation over the past three years, according to Don Seifert’s piece in today’s Boston Business Journal (tip o’ the pixel to the redoubtable Dan Kennedy).
Boston Herald print circulation sees biggest drop in three years
The Boston Herald’s weekday print circulation saw a bigger drop in the first three months of 2018, as measured from the previous quarter, than it’s seen in at least the past three years.
The newspaper’s weekday average print circulation fell to 40,914 during the first quarter of 2018, according to a report the Herald filed this week with the Alliance for Audited Media.
That’s a drop in circulation of nearly 3,200 subscribers — about 7.2 percent — from the fourth quarter of 2017. It marks the largest three-month decline in the paper’s weekday print circulation since at least 2015.
As if that weren’t bad enough, the big picture is even bleaker. “Over three years, the paper’s weekday print circulation has decreased by 19,145, or 32 percent. That’s nearly twice as much as the 17 percent decline the Boston Globe has seen from the beginning of 2015 to the fourth quarter of 2017, the most recent quarter for which AAM has data.”
So, to recap: The Globe is in decline, the Herald’s in free fall. That can’t be good news for Digital First Media. But it’s even worse news for the remaining staffers at the shaky local tabloid.